Business Management & Entrepreneurship, Bachelor of Arts
Tech-savvy leaders shape the future of business. Dive into the world of digital innovation and entrepreneurial strategy to drive impactful change in a rapidly evolving industry.
Bachelor of Arts – Business Management & Entrepreneurship
This program guides aspiring business leaders through the dynamic landscape of digital entrepreneurship, focusing on strategic insights and innovative solutions. In the fast-paced tech industry, you'll work in interdisciplinary teams, leveraging emerging technologies and entrepreneurial skills to transform ideas into impactful ventures.The Business Management & Entrepreneurship program is at the forefront of preparing tomorrow’s tech industry leaders. From day one, students are involved in the world of tech innovation and entrepreneurship. We don’t just teach theory; we live it. In your very first week, you’ll be applying innovative thinking to identify opportunities for new solutions that benefit communities and our society. This hands-on approach is the cornerstone of our philosophy: learning by doing.
"You must continually increase your learning, the way you think, and the way you approach the organization."
Indra Nooyi,
CEO bei Pepsico
At CODE you will experience a new way of learning
The most effective way to learn is not by passively absorbing selected facts and ready-made content to reproduce for the next exam. Information is best remembered when it is embedded in a context of practical meaning. That’s where curiosity-driven education comes into play.
Apply now!
By registering for our application process, you will receive an email from us with an invitation to set up your personal account.
Questions? Do not hesitate to contact us!
Modules
The program is focused on a set of modules that explore the range of
the discipline software engineering. As a future software engineer, you will choose the modules you want to explore.
Product Discovery
Digital Marketing
Consumer Psychology
Leadership
How to Start a Startup
Teamwork and Collaboration
AI for Product Innovation
Business and Financial Models
Meet our PME team
Our professors and lectures focus on enabling our students to have meaningful firsthand experiences, guiding them to reflect on these experiences critically, and empowering them to master our challenging interdisciplinary projects.
Intersection with other study programs
As part of an interdisciplinary learning experience, many modules offered by the Digital Design and Software Engineering departments are also credited towards the Business Management & Entrepreneurship bachelor degree.
Three bachelor programs for young talents
Decide within your orientation semester, whether you are a developer, designer or an entrepreneur and choose the focus, that fits best for you.
Your career choices
As a successful product manager, your feet rest firmly on a solid foundation of business economics, marketing and data analysis, while your eyes are fixed on the sky: dreaming up valuable, usable and feasible visions for new products and software solutions. In order to successfully design and implement a new product, product managers have to be passionate about all aspects of the product – from software engineering and technical features, to front-end and interaction design. Fluent in coder-speak, product managers have their artsy designer vocabulary at the ready and shine in board-room management presentations.
We will not tell you, what (or who) you will be after graduating at CODE – this decision will be totally up to you. But to give you an idea, we recommend you head over to Digitale-leute.de for some very interesting interviews with product managers from the digital economy.
Detailed module descriptions
Product Discovery
Uncover and validate genuine user needs through systematic research to create products people truly value. Apply methodologies that transform customer insights into solutions that deliver unique benefits users actually need and want.
Digital Marketing
Craft impactful digital marketing campaigns that engage audiences and enhance brand visibility. Leverage data-driven insights and innovative strategies to optimize marketing efforts and achieve business objectives.
Consumer Psychology
Delve into consumer psychology to understand what drives purchasing decisions. Apply psychological principles to create marketing strategies that resonate with target audiences and influence behavior.
Leadership
Develop leadership skills to inspire and guide innovative teams. Cultivate a vision and strategic mindset to drive business growth and navigate challenges effectively.
How to Start a Startup
Learn the essential steps to start a startup, from idea validation to business model development. Gain practical skills to launch and grow a successful venture in a competitive market.
Teamwork and Collaboration
Enhance teamwork and collaboration skills to effectively work within diverse groups. Foster a cooperative environment that encourages innovation and achieves shared goals.
AI for Product Innovation
Harness AI innovation to develop cutting-edge solutions that transform industries. Apply artificial intelligence to drive efficiency, creativity and competitive advantage in business.
Business and Financial Models
Design robust business and financial models that support sustainable growth and profitability. Analyze market trends and financial data to make informed strategic decisions.
Let us keep you posted!
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